The SmartCom Summit, a collaboration between The Next Cloud and DDG Smart Marketing. The Summit focuses on innovations and smart communications in the telecom industry. As a partner of the SmartCom Summit, we have, together with The Next Cloud, managed this event on all four aspects of DDG’s method: Data, Content, Communication and Event production.
Thanks to the interactive platform we used, we could gather data before, during and after the event. This gives valuable insights into the target audience and enables you to tailor your (online) campaign to your audience. Eventually optimizing the demand generation process.
Content is essential and determines if your audience is willing to stay until the end of the show. We have collaborated with partners, experts in the field, to make sure it is informative and engaging. The event content is an indispensable asset that can be used for a very long time, in your post-event communication.
Communication before, during and after the event is essential to the success of your event. To inform and engage the target audience, we have created a website, used social media and referral marketing, send out newsletters and took care of the invitation process.
The event was a live online talk show, broadcasted in a studio in Utrecht, streamed on an interactive platform and moderated by Charles Groenhuijsen. We took care of :
Sponsor & speaker management
Signage & branding
The SmartCom Summit, a collaboration between The Next Cloud and DDG Smart Marketing. The Summit focuses on innovations and smart communications in the telecom industry.