SmartCom Summit is a collaboration between The Next Cloud and DDG Smart Marketing. The summit started as an online talkshow focusing on the total ecosystem of developers, infrastructure suppliers, integrators, resellers, buyers and users of smartcom technology. Founded in the Netherlands, this initiative aims to be a platform for the international smartcom community.

At DDG we have many years of experience organizing events for clients, but this was the first time we were involved in an independent event that was set-up together with industry experts, content partners, media partners and sponsors. We believe that similar collaborations with industry communities and partners have strong potential. Building a community.

 Online Talkshow

Our first event for the smartcom community was an online talkshow moderated by Charles Groenhuijsen, where several experts and industry leaders discussed latest trends. The show was webcasted in June. It was a live event, to enable interaction with interested viewers. A recording is available on-demand via partners and sponsors. The event also served as a source for the SmartCom Trend Report that was published in September.

Idea is to follow-up the first talkshow with similar online events, zooming in on specific domains, like SmartCom in Customer Relations. SmartCom in Health and SmartCom at Work.

 Expertise

As event marketing agency, DDG was instrumental in designing the format, sourcing AV expertise and selecting an online platform that allowed viewer engagement. With many parties involved another role was to keep all contributors involved and engaged. For the different partners this first SmartCom Summit was an occasion to enhance their visibility in the industry; for the sponsors it was an opportunity to connect with a broad audience of smartcom buyers and users.

• Concept development
• Event Design
• AV support
• Registration process
• Moderator
• Sponsor & speaker management
• Curating content
• Signage & branding
• Content Marketing