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Listening to the Marketing Chiefs
For over a year now, many event planners found themselves in a position where they were inviting their target groups to join online events. It is predictable that our computer screens – and
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Listening to the Marketing Chiefs
For over a year now, many event planners found themselves in a position where they had to invite their target groups to online events. It is predictable that our computer screens – and even
Read more -
24 June 2021 • Marketing
Hybrid Learning Theatre wins award
Teaching business economics is one thing; being an innovator in this domain is another. This week the Business Economics Department at the University of Amsterdam was awarded a European price for the
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Need a few extra hands to...
A business event is basically like any other project. It starts with a simple idea and can get rather complicated when you want to see it fully realised. That is where event managers (or event
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“A day never to repeat”
To be honest, the real sentence that Willem Alexander used closing off his birthday celebration at the High-Tech Campus in Eindhoven was: “This was an unforgettable day, but also a day never to
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4 March 2021 • Marketing
Make ‘m join your conference…online!
For your online event to be a real experience, you need more than just one main-stage performance. You want your visitors to have possibilities to network, to ask questions, to join breakouts, to
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5 February 2021 • Marketing
Experience Center as Head Office
Last Sunday I almost fell of my chair when I saw Bas van der Veldt (CEO at AFAS Software) guide the camera of Dutch newscast Nieuwsuur through the new headoffice his company has built in Leusden. Bas
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18 January 2021 • Geen categorie
Kennismakers
Online events are a means for Rabobank to demonstrate the bank’s involvement with small and medium enterprise. In front of a few camera’s and in a simple set (two chairs and a background)
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11 December 2020 • Marketing
Curious to know what we’ve been up...
What budget should you plan for an online event? ? That is a returning question in many projects. Not an easy one to answer. You may save costs with do-it-yourself tools, but will that make
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1 October 2020 • Marketing
Catwalk in corona times
September and October are the season for Fashion Weeks. That is a long-standing tradition. Paris, London, Milan, New York: all major fashion metropoles are normally hosting spectacular shows where
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