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23 January 2023 • Geen categorie, Marketing, Project management
B2B marketing has changed, are you changing...
It’s tough out there – and getting tougher. If B2B marketing budgets aren’t being cut to the bone they’re certainly being fiercely interrogated, with clients intent on wringing every last
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19 January 2023 • Geen categorie
MWC Barcelona – How can we help...
MWC Barcelona – How can we help you? All the big names in the communication industry will be attending the Mobile World Congress in Barcelona from February 27th to March 2nd. We’ll be
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5 December 2022 • Geen categorie, Reviews, Marketing
A Sales Kickoff so Graceful it Looks...
A Sales Kickoff so Graceful it Looks Effortless You may have come across a gem of an old Italian word – Sprezzatura. It translates into English as ‘The art of performing a difficult task so
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Listening to the Marketing Chiefs
For over a year now, many event planners found themselves in a position where they were inviting their target groups to join online events. It is predictable that our computer screens – and
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24 June 2021 • Marketing
Hybrid Learning Theatre wins award
Teaching business economics is one thing; being an innovator in this domain is another. This week the Business Economics Department at the University of Amsterdam was awarded a European price for the
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Need a few extra hands to...
A business event is basically like any other project. It starts with a simple idea and can get rather complicated when you want to see it fully realised. That is where event managers (or event
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“A day never to repeat”
To be honest, the real sentence that Willem Alexander used closing off his birthday celebration at the High-Tech Campus in Eindhoven was: “This was an unforgettable day, but also a day never to
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4 March 2021 • Marketing
Make ‘m join your conference…online!
For your online event to be a real experience, you need more than just one main-stage performance. You want your visitors to have possibilities to network, to ask questions, to join breakouts, to
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5 February 2021 • Marketing
Experience Center as Head Office
Last Sunday I almost fell of my chair when I saw Bas van der Veldt (CEO at AFAS Software) guide the camera of Dutch newscast Nieuwsuur through the new headoffice his company has built in Leusden. Bas
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18 January 2021 • Geen categorie
Kennismakers
Online events are a means for Rabobank to demonstrate the bank’s involvement with small and medium enterprise. In front of a few camera’s and in a simple set (two chairs and a background)
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