4 March 2021 • Marketing
Make ‘m join your conference…online!
For your online event to be a real experience, you need more than just one main-stage performance. You want your visitors to have possibilities to network, to ask questions, to join breakouts, toRead more
5 February 2021 • Marketing
Experience Center as Head Office
Last Sunday I almost fell of my chair when I saw Bas van der Veldt (CEO at AFAS Software) guide the camera of Dutch newscast Nieuwsuur through the new headoffice his company has built in Leusden. BasRead more
18 January 2021 • Geen categorie
Online events are a means for Rabobank to demonstrate the bank’s involvement with small and medium enterprise. In front of a few camera’s and in a simple set (two chairs and a background)Read more
11 December 2020 • Marketing
Curious to know what we’ve been up...
What budget should you plan for an online event? ? That is a returning question in many projects. Not an easy one to answer. You may save costs with do-it-yourself tools, but will that makeRead more
1 October 2020 • Marketing
Catwalk in corona times
September and October are the season for Fashion Weeks. That is a long-standing tradition. Paris, London, Milan, New York: all major fashion metropoles are normally hosting spectacular shows whereRead more
7 September 2020 • Marketing
How do you keep a Buchmesse alive?
Tradeshows may not be such prominent events as festivals and large stageshows, but their economical impact is huge. Exhibitions are the place where suppliers renew contacts with the demand side. TheRead more
3 September 2020 • Marketing
Why online events are a good match...
Events and inbound marketing were always a somewhat odd couple. The general rule for inbound marketing is that customers are the guiding factor. As a supplier or service provider you have to makeRead more
22 July 2020 • Marketing
Buy or build? How to get thought...
Real visionaries are a rare breed. We use labels like ‘heroes’ and ‘thought leaders’ somewhat easily, but are the people we put on a pedestal really worth these qualifications? That questionRead more
20 July 2020 • Marketing
Work anywhere? We have a déjà-vu…
“New offices will be meeting places, not work spaces…” Early 2017 our own Ester de Graaf was interviewed for Dutch IT Channel. Looking back on that article, she had some rather accurateRead more
17 July 2020 • Marketing
How do events fit in your content...
It is only one generation ago that companies could reach future clients with advertising campaigns. In 2020 our media environment is fragmented. Target groups are scattered all over the internet,Read more