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7 September 2020 • Marketing
How do you keep a Buchmesse alive?
Tradeshows may not be such prominent events as festivals and large stageshows, but their economical impact is huge. Exhibitions are the place where suppliers renew contacts with the demand side. The
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3 September 2020 • Marketing
Why online events are a good match...
Events and inbound marketing were always a somewhat odd couple. The general rule for inbound marketing is that customers are the guiding factor. As a supplier or service provider you have to make
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22 July 2020 • Marketing
Buy or build? How to get thought...
Real visionaries are a rare breed. We use labels like ‘heroes’ and ‘thought leaders’ somewhat easily, but are the people we put on a pedestal really worth these qualifications? That question
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20 July 2020 • Marketing
Work anywhere? We have a déjà-vu…
“New offices will be meeting places, not work spaces…” Early 2017 our own Ester de Graaf was interviewed for Dutch IT Channel. Looking back on that article, she had some rather accurate
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17 July 2020 • Marketing
How do events fit in your content...
It is only one generation ago that companies could reach future clients with advertising campaigns. In 2020 our media environment is fragmented. Target groups are scattered all over the internet,
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11 June 2020 • DDG, Customer Journey, Marketing
Online Events
Taking events online: our first lessons learned As soon as health authorities world-wide began to rule out events, we asked our project managers at DDG Europe to transform to online video shows, as
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Virtual Events
Virtual Events: remedy to reduce corona risks? As European and North American health authorities are trying to contain isolated outbreaks of the corona virus, event organizers re-assess the
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Corona Worries affect Event Industry
Coronavirus and the Event Industry The coronavirus that started its outbreak in the Chinese province of Hubei could not be contained to that region. Within a few weeks after the first reports there
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21 December 2018 • Marketing, Project management
Who is steering your campaigns?
Who is steering your marketing campaigns in the right direction? Frequent travellers in Europe may have noticed that some airlines are experiencing labour disputes with their staff. This always
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Event case: High-level reception
In November, we hosted a high-level reception for government and affairs delegates in the heart of Europe, Brussels, welcoming more than 150 participants. Our guests had the pleasure of listening to
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